Where did the logo come from?

Morten Peetz-Schou was admitted to the School of Arts and Crafts as a 15-year-old (later Denmark's Design School) with dispensation and came a long way in design, advertising- and the communications industry.

He was the person , who in his time signed the P logo for DfP - The United Paper mills. Back then he had his own graphic design studio in Klerkegade and at the same time taught at the Graphic College. He also supported designs such as MATAS's striped packaging, the ILVA and TRYG insurance logos, In addition, beer labels FAXE and CERES are some of the best known, he has made.

The beautiful P represents a sheet of paper and a half reel - and has helped make Danish paper known around the world

Anders Geiker says “It was registered for the first time 8. september 1967 under “Paper, paper articles and cardboard articles, all include in Class 16; cardboard ”and was registered in DfP and later Stora Fine Paper, until I as. CEO. in Stora back in 1998 was asked to stop all registered trademarks. Subsequently, there were none, that showed interest and that is why I chose to use it, when I became independent ”.

First, the logo was used in red, when I in 2005 started DK Paper, which conducts international trade in paper and cardboard. In 2008 became SPOTPAPER with return- and realization paper launched and the logo naturally turned green.

First in 2011 with the acquisition of Schmedes Papir it was time to recycle the old P in its original color reflex blue, which evokes memories for many in the industry. "

Schmedes Papir's history

1860 – Juls. Schmede's timber trading and agency is founded by Julius Schmedes
– Office and storage space in Gyldenløvesgade, Copenhagen
– Sales of timber for construction companies
1895 - The company is sold to Carl Rudolph Schlütter and Poul Schmedes
1905 - The company is sold to Ferdinand Albeck and Alexander Herreborg
1933 - The company is sold to Hans Christian Lassen and Jørgen Peetz
1938 - Jørgen Peetz resigns from the company, timber load stock is discontinued
and the company is moving to Studiestræde, Copenhagen, now
solely as an agency for Scandinavian sawmills
1954 - One of the logging agencies is building a paper mill in Karlsborg,
Sweden, and this will be the beginning of Schmedes Papir
– The agencies consisted of AB Statens Skogsindustrier (ASSI),
Mo & Domsjö Paper mill, Kopparfors Kartong and Holmens
Bruk
– Primary tasks of selling wood, paper and cartonboard
1960 – Hans Uwe Lassen joins the company's paper division
– The company moves to City Hall Square, Copenhagen
– The paper division consisted of 3 people
– At this time they were still represented for several years
the above factories, but times just like the agencies
changed, new ones came to e.g.. Sarrio, Arjomari-Prioux, Mayr-
Melnhof, Tullis Russell, Convertec and Steyrermühl.
1984 - Transfer Schmedes Papir to H.U.. Lassen as sole proprietor
– The company is moving to Gentofte
– Agency for Brigl & Bergmeister (1986) James Cropper
starting in 1988 and MDV 1993 samt Van Leer Metallized
2011 - Schmedes Papir is sold to DK Paper by Anders Geiker